Has the web transformed experience goods into search goods?
نویسندگان
چکیده
Klein (Journal of Business Research 41(3): 195– 203, 1998) posited that the Web can transform experience goods into search goods (ES shifts). We examine her proposition in three ways. First, we critically assess the background of her proposition in light of the Web evolution in the past decade. Second, we conduct a comparison of past studies that measured the extent of search, experience, and credence (SEC) characteristics of goods. Third, we report the results of an exploratory survey on a set of commonly purchased products to benchmark possible ES shifts against the past studies. Their results indicate that SEC classification changes do not seem significant.
منابع مشابه
Has the web transformed experience goods?
Klein (Journal of Business Research 41(3): 195– 203, 1998) posited that the Web can transform experience goods into search goods (ES shifts). We examine her proposition in three ways. First, we critically assess the background of her proposition in light of the Web evolution in the past decade. Second, we conduct a comparison of past studies that measured the extent of search, experience, and c...
متن کاملSearching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods
By lowering the costs of gathering and sharing information and offering new ways to learn about products before purchase, the Internet reduces traditional distinctions between search and experience goods. At the same time, differences in the type of information sought for search and experience goods can precipitate differences in the process through which consumers gather information and make d...
متن کاملThe impact of age and shopping experiences on the classification of search, experience, and credence goods in online shopping
This study explores how age and Web shopping influence the SEC ratings of product and services in online shopping. Using the survey data collected from 549 consumers, we investigated how they perceive the uncertainty of product quality on six search, experience and credence goods. The ANOVA results show that age and the Web shopping experience of consumers are significant factors. A generation ...
متن کاملHow do Different Sources of the Variance of Consumer Ratings Matter?
To examine the effect of the variance of consumer ratings on product pricing and sales we develop a model which considers goods that are characterized by two types of attributes: experience attributes and experience attributes that were transformed in search attributes by consumer ratings that we call informed search attributes. For pure informed search goods, we find that with increasing varia...
متن کاملWOM or eWOM or Something Else: How Does the Web Affect Our Dependence on Shopping Information Sources?
How does the Web affect our dependence on different shopping information sources? We compared the perceived importance of four decision sources (self-evaluation, traditional word-of-mouth or WOM, electronic WOM or eWOM, and expert opinion) under three circumstances (one cannot use the Web, one can only use the Web, one can use both) for 6 different types of products (2 search, 2 experience, and...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
- Electronic Markets
دوره 20 شماره
صفحات -
تاریخ انتشار 2010